If you’re looking to create packaging that’s custom, some people like to pretty much customize everything. From paper tubes to boxes to tissue, to the bag inside, to inserts to even stickers, this is something that’s come a long way, but not everything needs to have super extreme customization.
If you’re looking to custom design things, you should consider the following to make sure it goes from high quality and sleek to something customers love, not something tacky and trite.
Look at how the package Will Be Received
If you’re going to be sending this out to others, you do need t focus on the visuals and the impact this will make the moment it gets to the person’s doorstep. While you may think selling and sending something in a box that’s octagonal would be cool, but the thing is, if it’s something like a necklace, that’s a huge waste of packaging.
If you’re looking to send smaller things, consider a bio mailer. You want to make sure that you have the details put on there, and make sure that you’re offering a way for you to track this too, in case they somehow lose it. Invest in the correct resources, and make sure to have labels, barcodes, the whole nine yards with this.
Make this practical
If you’re someone who is looking to change their packaging and make it customizable, you definitely want it to be practical, first and foremost. While you want something visually appealing, you want to also make sure that it does offer the correct functionality and does the job that it’s intended to do.
Did the package get from point A to point B without any damage? If you’re someone who wants to make sure that you’re not getting bad review after bad review, you want to make sure that the function is the first one, and that the second thing, is the form. If you’re able to create a design that’s easy to work with, and really offers a distinctive look, you should try to also look at how you can make this a fun experience for customers too.
Over-Designing Minimizes the Impact
This is something that you want to look at. If you’re looking to make sure that you’re offering something that does help with ensuring that you’re able to create the proper impact, try to avoid overly designing this.
This is something that can happen sometimes. You may look at the custom shirt that you’re shipping and notice that there is so much branding stuck on there that it looks almost tacky.
Stick to simple, string visuals that offer the message, and offer a flair that makes it look good. Sometimes adding a card or a sticker inside of this is better to accentuate the goods. Over-designing makes everything look way too busy, way too boring, and the correct design will hit the needs of the customers completely, in a great way.
Typography Vs. Branded image
Finally, consider whether or not you want to use typography or brand images. Typography is not a bad thing, and sometimes imagery is a bit hard to make sure that you don’t take away from the logo. Be smart with this, make sure that the logo is readable, can be seen on black and white packaging, and can be used across different mediums.
If you have a box that is wrapped, adding some embossing letterhead or a custom note to thank people definitely helps drive the point home better and can make your packaging look better as well.
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