Tag: Branded packing

When is Too Much Customization and Design for Packaging 

Newton Marks

If you’re looking to create packaging that’s custom, some people like to pretty much customize everything. From paper tubes to boxes to tissue, to the bag inside, to inserts to even stickers, this is something that’s come a long way, but not everything needs to have super extreme customization. 

If you’re looking to custom design things, you should consider the following to make sure it goes from high quality and sleek to something customers love, not something tacky and trite. 

Look at how the package Will Be Received 

If you’re going to be sending this out to others, you do need t focus on the visuals and the impact this will make the moment it gets to the person’s doorstep. While you may think selling and sending something in a box that’s octagonal would be cool, but the thing is, if it’s something like a necklace, that’s a huge waste of packaging. 

If you’re looking to send smaller things, consider a bio mailer. You want to make sure that you have the details put on there, and make sure that you’re offering a way for you to track this too, in case they somehow lose it. Invest in the correct resources, and make sure to have labels, barcodes, the whole nine yards with this. 

Make this practical 

If you’re someone who is looking to change their packaging and make it customizable, you definitely want it to be practical, first and foremost. While you want something visually appealing, you want to also make sure that it does offer the correct functionality and does the job that it’s intended to do. 

Did the package get from point A to point B without any damage? If you’re someone who wants to make sure that you’re not getting bad review after bad review, you want to make sure that the function is the first one, and that the second thing, is the form. If you’re able to create a design that’s easy to work with, and really offers a distinctive look, you should try to also look at how you can make this a fun experience for customers too. 

Over-Designing Minimizes the Impact 

This is something that you want to look at. If you’re looking to make sure that you’re offering something that does help with ensuring that you’re able to create the proper impact, try to avoid overly designing this. 

This is something that can happen sometimes. You may look at the custom shirt that you’re shipping and notice that there is so much branding stuck on there that it looks almost tacky. 

Stick to simple, string visuals that offer the message, and offer a flair that makes it look good. Sometimes adding a card or a sticker inside of this is better to accentuate the goods. Over-designing makes everything look way too busy, way too boring, and the correct design will hit the needs of the customers completely, in a great way. 

Typography Vs. Branded image 

Finally, consider whether or not you want to use typography or brand images. Typography is not a bad thing, and sometimes imagery is a bit hard to make sure that you don’t take away from the logo. Be smart with this, make sure that the logo is readable, can be seen on black and white packaging, and can be used across different mediums. 

If you have a box that is wrapped, adding some embossing letterhead or a custom note to thank people definitely helps drive the point home better and can make your packaging look better as well. 

Reasons to Buy Bulk Packaging from Distributors, Not Manufacturers 

Newton Marks

A lot of bulk packaging distributors are necessary for manufacturing and the supply chain. A lot of customers, however, do dismiss shipping supplies and bags from a distributor of bulk packaging, especially since they think working directly with the manufacturer is better. 

However, that’s not true, because buying this packaging from a distributor will save you money, time, and also offer a lot of solutions. A lot of distributors also have better expertise and are more competitive in pricing and their customer service compared to manufacturing.

Here, we’ll give you a few reasons to use a distributor, and say goodbye to the manufacturer. 

Manufacturers are limited or Single Types of Packaging 

Lots of distributors provide a range of products, typically more than the manufacturers. 

They offer a variety of different packaging solutions from a lot of manufacturers, which can be great for a lot of reasons for customers. 

This is beneficial to one’s business, especially if they require a packaging solution for different types of products. This is because the consolidation of a vendor provides more efficiency in the way to procure it. 

You can get the following and more from a distributor: 

  • Container liners 
  • FIBC bulk bags 
  • Plastic bags 
  • Multi-wall paper bags 
  • Pallet covers 
  • Stretch film 
  • Slip sheets 
  • Void fillers 
  • Dunnage k

So yes, there are more options. 

Larger Volumes with Higher Order Minimums 

A lot of times, many customers don’t need high orders yet for their packaging. This is especially true if they’re starting out.

When you go to a manufacturer, you’re going to be paying the price of more money, and higher order volumes. 

With distributors, that’s not necessarily the case. 

Manufacturers have no Support Staff for Customer Service Help 

Distributors are more focused on the customer.  They’re not focused on making the products but providing them. That means, they’ll focus on you, the customer, and get you the ideal product.

They also are great for management of orders, inventory, logistics, and also any management problems that’ll offer businesses a chance to streamline these operations, and thereby reducing the costs. 

There are a lot of sales staff ready to assist you. You can’t say the same for a manufacturer. 

Career Packaging 

A lot of times, there are a lot of overseas manufacturers that don’t have any sales within the US, or representatives. 

Getting a distributor allows for the warehousing and sales support, providing customers with packaging they won’t otherwise get. 

Manufacturers have high lead times. 

Distributors are way more convenient when it comes to; getting what you need faster.  Many manufacturers can take up to 16 weeks, with the bare minimum being four weeks. 

That’s a long time, and you’re missing out on sales. 

With a distributor, they’ve got all this on hand, you just have to make the order and they fulfill it. if you need packaging that’s fast with large orders, this is better.

There are also inventory programs and fulfillment that a lot of distributors have, so that if you give them the packaging, once a customer has that order, they’ll take care of it. 

Leveraged Buying and Competitive Pricing 

Finally, distributors are better because they usually have better power to purchase and negotiate with the manufacturers. That means, when you buy from them you’re getting a better price than directly through manufacturers. 

For instance, a distributor can get 100 truckloads of slip sheets with a higher purchasing power than if a customer gets a truckload.  The distributors then offer the discounts directly to the user. There are also custom services.