Packaging is basically one of the key parts of a marketing strategy, and it’s vital to have perfected. Here are the reasons why it’s important, and what you can do about it.
Improves the Brand Identity
This is something that’s a part of the marketing strategy since it’s something that helps really create brand awareness in customers. You want to make sure that you have the right fonts, colors and the like to make the packaging matter to a brand.
Color is another part of this, since it helps with recognition, and that can be up to around 80% in most cases, and it can increase the revenue up to 20% in some cases! The material type is also a big part of the identity of the brand, and it can help you create value in this.
It Brings in the customers
The eye of the customer is what you want to catch when it comes to buying different products, and this is something that’s important especially if your packaging is going to go to retail. Creative, not-traditional packaging is something that boosts the attention of a person, and also helps you separate yourself from the competitors. This is something that can work in a lot of ways. From minimalistic designs to even a unique color or way your font looks, this is a good way to help you really stand out.
Plus, it also helps with another important aspects of this: sharing it to social media. Social Medi ais king for improving the way you get customers, and you have to look to make sure that you get it set up in a way that people want to show it to their friends on social media, that’s for sure.
Functionality
Packaging does need to be functional. You can be as pretty as you want, but if it’s not functional, you can say goodbye to customers.
You want to make sure that the packaging looks good, but also is shock-absorbent, is tamper-proof, and also has filters that are easy for you to use. This can be good for ensuring that you also have custom inserts, corrugated cardboard, or adhesive that really sticks.
Communicates your values
Along with improving the brand image and also embarking on creativity, packaging needs to give the information that matters, including a product’s purpose, why they need it, and what’s inside.
You can have the prettiest packaging in the world, and it’s strong too, but if it doesn’t tell people what it is, most people are going to pass, unless you give them a little bit about what’s about.
For example, if you’re going to be marketing cereal, for example, you need to include the nutrition facts, along with the fun fonts and colors. This is an aesthetic that’s great for making it so that the packaging looks fun, and also good for you, while also not being super boring too.
You can also attract the brand’s values, especially their core values, as this is something that improves the brand relationship. It can even be as small as telling people that the product is eco friendly and whatnot.
Remember, packaging is basically an amalgamation of all of this together, and it can help you improve your ability to really convert the customers that you have. make sure that your packaging is simple, and aligned, and you’ll be able to, with this, also create customers that will want to make sure that they’re getting the most from this, and customers that will come back and buy the products from you won’t again as well.
Boxes On The Move 